Footwear Brand…for the real and authentic.


The way a man clads his feet shows how far he is willing to go.
METAL, an inspirational brand, is expressing authenticity through their footwear.
Working with METAL, we looked to create a strong identity that will compliment
their authenticity and also be flexible in numerous digital and print media.

METAL Brand Identity

We created a comprehensive brand guide highlighting
brand philosophy, personality, communication
colour palette, typography and more,
setting the tone for METAL’s voice and visuals.
We also extended the brand’s identity, designing
as well as producing shoe boxes, dust bags, and nylons
for packaging and tags for product branding.

Shoe Branding & Packaging

We delivered the following for this project:

  • Logo Design
  • Brand¬†Identity Manual
  • Identity Designs
  • Shoe Branding & Packaging
  • Product Shoot & LookBook
  • E-commerce Site
  • Social Media Management
  • Digital Marketing
  • Brand Strategy